Monday, November 26, 2012

#wearingmongrels

After over 10 years of making Mongrel Socks, we must have turned out many thousands. Still, I can't quite explain the buzz I get when I see someone wearing something I made.
Happened at the supermarket yesterday. Next aisle from ours, minding thier own business. Loz and I both checked out this blokes feet, and had to stop ourselves from interupting the poor fella's shopping to say "Hey, we made those!" It got us to thinking just how far our humble Tasmanian Merino socks, arm/leg warmers etc have travelled.
We are always pumped by the stories our customers are so kind as to relay. Births, deaths and even marriages have had Mongrel Socks play a part! A longtime customer told us about seeing a play at the Sydney Opera House last week "Sex with Strangers" starring Jacqueline McKenzie, wearing our Mongrel Socks on stage! Nice! Would love a photo of that.
As we drove home from the supermarket we reeled off who we knew had worn or been given Mongrels or where they had been.
Here's a few of the people or places we came up with, in no particular order.....
Antarctica, K2, HRH Prince Charles, Jamie Dury, Kara Korum Hwy - Pakistan/China, On a glacier and a volcano in Iceland, Julian Clary, Numerous State and Federal Ministers, A Trucking Magnate, An AFL football team and 650 of their supporters, rafting down through the Yukon and the Franklin River, a full bridal party at Meadowbank, a number a babies born to Mums wearing Mongrels, Paris, Oprah Winfrey's best Gail King, Milan, the list could go on, but I've work to get back to, like making more socks.










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Monday, July 25, 2011

Thinking labels

Working on our new label for the Endless loop Scarf. I thought the best way to go was to list all the qualities the new product and prioritise. Trying to whittle down to a key message we need to convey. KIS (or keep it simple) we say. This is what I came up with. I think I just designed our new label! I'm really liking it.
You get the idea.
Still thinking.............

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Saturday, July 16, 2011

Coming soon.

Having sourced the amazing Tasmanian grown, non-mulesed Pure Merino Wool - knowing there are only so many sock making hours in the day. We have turned our attention to developing a range of scarves. We’ve settled on two sorts the garden variety and a wide joined cowl. We have enlisted the help of a local Disability Enterprise. Prototypes have been knitted, experimenting is underway on the finish, and we’re excited. The scarves are incredibly soft, light weight and warm. We will be breaking our neck to get the first run completed and up for sale, to see what our customers think. Fingers Crossed.
In this age of disposable fashion it is such a good feeling to be producing a quality product that is so very all-round good.

Locally grown top quality Merino wool.
Locally knitted by a supported employment local company.
Certified Non-mulesed fleece
Supply chain tracability
Hand finished at the Mongrel Sock HQ.
Then straight to you.

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