Thinking labels

Working on our new label for the Endless loop Scarf. I thought the best way to go was to list all the qualities the new product and prioritise. Trying to whittle down to a key message we need to convey. KIS (or keep it simple) we say. This is what I came up with. I think I just designed our new label! I'm really liking it.

You get the idea.
Still thinking.............