In recent times we've had a lot of feedback from customers regarding widely available "wool or woollen" socks. Many of these customers have been disappointed with the quality. This is solely due to the misleading labeling that many larger hosiery business's are now using, which means the consumer is not getting what they are expecting and paying for.
In Australia our labeling laws state that only products 92% Wool and over can be labeled as pure wool, only products with over 50% Wool can be labeled as wool blend or woollen, then they also must specify the other fibre content. This has not been happening. Our labeling laws are not actively policed. Customers have to rely on the ethics of the maker. Sadly, not all companies treat their customers with the respect they deserve. There is always the greed factor which will entice companies to stretch the truth on their content labeling-given the choice most customer's will choose say 80% Wool/nylon sock over a similar 50% wool sock-there is money to be made by lying.
What happens to consumer confidence when a product is misrepresented and performs badly is that in future they will turn away from all products with similar (but truthful) labels.
We have had competitors copy our product using not only recycled( low quality) wool but huge amount's of synthetics that are not listed on the label. One was labeled as 75% wool, when tested had only 3% recycled wool the rest of the sock was made up of miscellaneous synthetics. This is not a labeling error, it is a criminal act in my opinion. Designed to part customers from their money by misleading them. These unethical companies, treat their customer's with contempt, and erode consumer confidence in good quality wool products.
I like to take this opportunity to assure all our customers we use real wool. Real good wool. In our Pure Wool Mongrel Socks we source top quality 20.5 micron super wash merino wool-it is not recycled. Recycling is good, as for as wool goes, recycled for carpets, yes and for other uses that are not next to the skin, but recycled wool is a mixture of microns and cut short in the processing, making it potentially prickly on the skin. Not something we'd choose to wear. Good quality pure wool feels fantastic on the skin, it doesn't irritate, or felt when washed nd is so thermally effective that you can be warm when it's cold, and feel cool in the heat.
Our customers are assured that they are getting what they are paying for, when they buy any of ur Mongrel Socks. What is written on the label is all true.
We believe that karma with kick in for our fraudulent competitors and their stinky socks.
Labels: fantastic socks, karma, mongrel socks, pure wool, pure wool mongrel socks, socks, stinky socks, superwash wool, wool, woollen socks
