Salamanca Market Sock trials

Well, we are one month in to the first trials of our new product space-dyed mercerised cotton socks, and still smiling. It's always a bit of a gamble when producing a new product line, and though-out it's development it is only when a customer actually buys them that you know you are on the right track. One off purchases are not a true indictation of potential, repeat purchases are the ones that really count. No matter how great the product is. True for socks as it is for, say, shampoo. When customers return to purchase more, you can pretty safely say you've nailed it! And I'm really happy to announce these great cotton socks are here to stay. The trials were successful. So glad because we could easily got it all wrong, as has been known to happen. Anyway, we 1st trialed with 3 styles, and two sizes, narrowed that done to a fine thickness 2 length, knee high and crew in 2 sizes. The colours are fantastic, we're aiming to have them online in the near future. Pure Cotton Socks are a big change to Pure Wool but with similar wild colours and natural properties. I'm seriously considering selling pairs of odd socks too, in this new line - Same, Same but Different. It's a thought.

No pictures

It has been driving me mad trying to get some pictures uploaded on this blog - doesn't matter what I do it is just not happening. ARGH!
I'd love to post pictures of the range of mercerised cotton socks - they are truly something special.
I'm going to have to do some serious investigating other blog options - particularly hard for a I T illiterate like me.
The labels on the new cotton sock are great. Once again Georgie Fenton from www.bygeorgedesign.com.au has excelled herself. Apart from being a good mate for many years, she is a fantastic graphic designer. So good that we wouldn't be able to afford her. She did so much work for us in our early days designing our pure wool mongrel socks branding, paid in socks and much appreciation. We can't thank her enough for the help she's given our business - hopefully what comes around goes around.

Bless our cotton socks.

Well Easter's come and gone - lots of chocolate in the shed, keeping our strength up. Not much time off as we gear up for the busy winter period. All good, better busy than not. Our new Mongrel Tasmanis mercerized cotton socks have come up a treat. The colours are gorgeous. Can't wait to see what our customers think. It's a bit scary really, Murphy's Law warns me that when I love something my customers won't. So we'll wait on tender hooks to see how this month goes with the new line, everything is crossed. x x x