Cool Customers

Plying our wares at Salamanca Market, every Saturday, gives us a great opportunity to talk to our customers, and get first hand feedback on what they really think of our products. It's all very well to make the sale, but what we are really interested in is what they think of their purchase down the track. Are our sock's as good as we said? Are they loving them? Usually the comment's we get back are all good, the only one negative we ever get is dissappointment when they wear out. Sadly the only way to own our socks and not have them eventually wear out....... is not to wear them at all. Most hosiery company's plate their product's with nylon or other synthetic's to give them a longer life and make them cheaper to produce and are nowhere near as soft and warm as Mongrels. Our Pure Wool Mongrel socks are a one of life's little luxury's. We won't compromise on the quality of the wool we use, we want our customer's to get and enjoy what they pay for. Last week-end as happens every week-end, we had customer's rocking up wearing their Mongrels, which gives us a warm feeling, knowing they are their socks of choice. One lovely lady, was telling me she was up and around before dawn that day, heading out she realised it was colder that she thought, so ducked back home to put on her pure wool Mongrel's, knowing she wouldn't feel the cold in them. Yep, that's why they're great!

Christmas here and there

Tasmania has experienced its hottest November in many years, not very good conditions for the sales of wool socks. Luckily, there is a northern hemisphere that is cooling down as I write. We have had plenty order’s coming through from Canada and the US where winter is just beginning. Yay! One of our long time customer’s in the Yukon, told me about his 2 daylight hours of Christmas day, and below zero temperatures, where every thing happens indoors. Now I know why socks are hung by the chimney with care, it’s not for filling with gifts (they always seemed far too small for anything on my wish list) but putting in frozen toes to thaw before they break off.
Here we must have around 14 hrs of daylight, lots of time for the obligatory Aussie games of back yard cricket, the riding of new bikes, visiting the family, afternoon snoozes, BBQ’s teas, and evening strolls. It’s a completely different experience. Just once I’d like to see a white Christmas, and probably one will be plenty for me.
It’s nice to think that people halfway around the world will be pulling on their new Mongrel Socks on Christmas morning and discovering the luxury of pure wool right when they’ll appreciate it. Makes me smile!