Monday, April 12, 2010

Feeling the Love!

We've had a crazy week, bumps and troughs, ups and downs - the lot. Not boring that's for sure. I won't go in to the downs now - no need to re-live it. But the UPS! Yee Ha! We've been really pushing for international sales over the last year - a hard sell in the post GFC market place. There has been progress in this area now - not sown up yet - but looking good.
We have also been blessed with the most fantastic customers (like in the last post), money couldn't buy the exposure and good will we've enjoyed lately. I found out last week an Aussie (international) actress love's our humble Mongrel socks (I won't mention her name 'cos that's not cool). Lucky she's not afraid to mention our name! Then on Saturday we got a "poetic" mention in the local paper, written by a high profile arts/culture identity, completely unsolicited and much appreciated.
Today, we are delighted!
To our surprise, an audience of over 340,000 people listened to Denis Walter interview world renown gay icon, comedien, and very naughty Julian Clary. Incredibly Julian was more interested in talking about our socks ( Denis was wearing a pair of blue/green pure wool mongrel socks at the time) than talking about himself and his current Australian tour (only joking). Unbelievable! We are feeling the love. It's all good. While it's wonderful that these well known folk like what we do, it puts a spring in our step and is very motivating, the same can be said for any feedback we get from our customers. A highlight moment came when I was busy checking our web site stats, looking at where our traffic was coming from etc and noticed some visitors coming in via an unknown (to us) blog. So I tracked it back and again was thrilled to read someones post about our socks - again all good. But when I read one of the comments left, it brought tears to my eyes.  The comment was that their mother loved her Mongrel Socks so much that she was buried in them. It chokes me up even now. mmm. What lucky people we are.

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